Last July,
however, she decided she'd had enough of the holiday-driven retail business. Instead, she
took her wedding-decoration experience and started Distinctive Designs, helping couples
coordinate their wedding accessories.
"It's
more convenient for a bride to come to one place," Young said, who works out of her
Warminster home. "It makes the job of planning much easier."
Spilled
across Young's kitchen table are binders bursting with sample invitations, photographs of
past designs and wedding-party gifts.
She helps
brides select and order their wedding gowns, and even has an array of jewelry to sell for
the occasion. "So I can coordinate some kind of theme," she said.
But flowers
are the core of her business, she said, something she's always loved as she was growing
up.
"Most
girls come in and don't know much about flowers," she said. "They bring in a
color swatch of their dress and we pick a design for it."
Though
Young says her end of the wedding planning is like second nature, all the usual stresses
of behind-the-scenes work are there.
She meets
with her clients six to nine months in advance, but the most critical decorations - the
flowers - arrive just a day or two beforehand. That's when the questions start streaming
through Young's head.
Will
everything be delivered on time? Are the flowers the right color? Will the lilies bloom in
time for the wedding?
"Delivery
is always the most hectic," she said, adding that there's usually three or four
locations involved. "If I go to the church and there's another wedding coming out, I
have to get in and out quickly so the guests don't see me."
Eventually
Young wants to turn her business into a full retail shop, a niche in the wedding-planning
market with few other companies, she said.
But for now
she'll work out of her home, putting together floral designs in her basement workspace.
"Girls
spend lots of money for their weddings," she said. "They want good service for
the wedding of their dreams."
Distinctive
Design's Phone: 215-357-0771
Web: www.distinctivedesignsforweddings.com
Email:
debbie@distinctivedesignsforweddings.com
Christopher
Wang can be reached at 215-949-4189 or at cwang@phillyBurbs.com |